In October 2010 and 2011, Canadian mushroom growers joined forces with the Breast Cancer Society of Canada to support research for the prevention, early detection and treatment of breast cancer.
For every pound of mushrooms sold in the PINK Canadian mushroom farmers made a contribution to the Breast Cancer Society of Canada.
“This was the first time we, as an industry, came together to contribute to a social cause,” says William Stevens, Executive V.P of Mushrooms Canada. “We set a modest goal of $25,000.”
Astonishingly, Canadian mushroom farmers far exceeded their fundraising goal, raising a grand total of $120,000 in 2010 and 2011 combined.
Watch for the PINK tray packs of fresh Canadian mushroom with a PINK ribbon on the label during National Breast Cancer Awareness Month, October 2010. Mushroom growers across Canada have joined with the Breast Cancer Society of Canada to support research for the prevention, early detection and treatment of breast cancer.
Would you "Like" to help?
Mushrooms Canada will make an additional donation of $0.10 (to a maximum of $1500) directly to the Breast Cancer Society of Canada for every person who "Likes" our Mushrooms Go PINK Page on Facebook.